Value Proposition
"If your actions inspire others to dream more, learn more,
do more and become more, you are a leader."
John Quincy Adams, 6th U.S. President (1825-29)
What Clients Say About Sarita
Selecting the right executive coach or business development consultant is an important decision and not always an easy one. You want someone with experience who can offer testimonials from satisfied clients.
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"Throughout our ongoing partnership, Sarita has been a tremendous asset to me. She has enormous talent and ambition with a complete commitment to helping executives achieve their personal and professional goals. Her open style, high energy level, and sincere enthusiasm, coupled with astute insights, strong business acumen and superb communication skills, were instrumental in helping me shape, position, and drive a successful C-suite executive coaching initiative.
In my current role as a Human Resources executive with a large multi-national industry leader, my weekly conversations with Sarita are consistently useful and thought provoking. Whether the topic is an idea, concept, strategy or tactic, Sarita, time and again, provides significant value, offering objective, non-judgmental, and imaginative perspectives.
Sarita's greatest strength is her ability to listen deeply and then help executives reframe ideas, goals, and action plans, articulate them more effectively to colleagues at all levels, and thereby enroll these colleagues in taking the collaborative actions that drive concrete results." Phil Fountain, Group Vice President, Human Resources, multinational provider of diversified outsourced services; formerly, VP and Director, Citigroup Executive Development
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"Coaching is not rocket science...
It's alchemy -- the rare and mystical ability to look into the essence of an individual, identify the novel components that comprise him or her and mix them into a bar of solid gold, or a many-faceted gem.
Sarita is a student of that special craft. Her keen insight and intuition are helping me envision the life I want. And her grounding in the results-focused world of today's hard-driving organization is helping me break my seemingly monumental goals into bite-size pieces. She's not changing me overnight, but she's guiding me forward a few key steps every day. And that's a gift." Martin Hirsch, Vice President, Affiliate Relations, The Americas, Corporate Communications, The Roche Group, Basel, Switzerland
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"Working with Sarita was the best experience in my 20+ year career. She helped me to become a better leader and focus on what's important to be successful. She takes a holistic approach to coaching which helped me both personally and professionally." Diane Pancoski, AVP, Marketing, ARAMARK
“Sarita and I began working together when the organization I was in and the nature of my role were changing dramatically. Through our partnership, I looked more broadly across the business, practiced seeing through the ‘lenses’ of others who had conflicting priorities and perspectives, and acquired communications skills that leveraged my new knowledge. The impact of the coaching process for me was an enhanced ability to understand the business and collaborate across the organization to drive outcomes, while simultaneously maintaining the checks and balances critical in the healthcare arena.” Lynn Lang, COO, Manhattan Physicians Group (100+ physicians in group)
“Sarita is the consummate executive coach and an amazing collaborator. She lives and works by her extremely high standards and core values, and she willingly helps others get in touch with, co-create, and live to shared principals and values as their foundation. Sarita has instant credibility with her clients because she knows what it takes to build and lead world-class businesses. Sarita generously invests her time to listen, gain context, understand the unique needs of the client and the business, and is magical at bringing out the very best in her client to help them transform themselves, others, and the businesses they lead. I highly recommend Sarita as an executive coach!” Kerry Mowry, Principal, Transitioning to Green
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"Sarita Felder, MBA, CEC, founder of Sarita Felder and Associates, LLC, delivered the keynote address, focusing on preparing those in attendance to use the day’s events to their best advantage. She discussed three key intentions of the Summit: networking with like-minded others, professional development, and personal reinvention, including entrepreneurialism, branding and marketing. Ms. Felder guided the audience through an exercise during which they envisioned characteristics of their ideal professional situation, points of focus for the day, and personal and professional strengths they wish to highlight for others." Keynote: Carpe Diem! Intention, Attention, No Tension, NJ Women in Science and Technology Workforce Summit, Re-tooling for Economy that can Handle Curves, Summary Report
"A strong connection, I believe, is critical for a speaker's success. Sarita Felder is able to create that delicate balance where her audience becomes fully engaged and motivated. Two weeks ago, I attended a breakfast with fifty other men where Sarita was the keynote speaker. Her topic was Personal Branding. Sarita offered a refreshingly new approach to guide people through a process of self branding. People who are seeking to carve out a fulfilling niche in the working world will find her inspiring, full of energy and extremely captivating. Through real-life examples, Sarita shared how her skills have helped people define their uniqueness and market their talents successfully.
As Sarita spoke that Sunday morning, I observed that she truly engaged all those around me. Not one person was checking their Blackberry, texting or speaking to those next to them. Regardless of audience size, we all had a personal sense of 'one on one' with her. I believe this stems from Sarita's genuine passion for everything that she is involved in. People are at the top of her list!" Howard Goodkin, DMD, Family Dentist, Long Valley, NJ
“Referred to Sarita by a friend, I was attracted to work with her because of the unique cocktail of insight, challenge, seriousness and fun which characterizes her approach. We worked together within a tight time frame to prepare me for a day of interviews for a senior position in Brussels with a Belgian pharmaceutical company. By clarifying with me what I wanted to achieve, researching the situation background, and then using our limited time together efficiently and effectively, I travelled to Brussels with confidence and, during my interviews, found myself on several occasions playing back what we had prepared. I was able to make a very good impression and was subsequently offered the position. I’m happy to say that my investment in Sarita Felder and Associates produced an excellent return.” Richard Simpson, Director, Investor Relations, UCB, S.A.
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"At the Women in Science and & Technology Summit held on May 21, 2010, sponsored by State of NJ and Rutgers University, Sarita not only assisted with planning the event, but she was also a key note speaker. Her dynamic and interactive key note speech provided a thoughtful framework for participants to take initiative right from the start of the summit. Sarita is a great coach and an excellent speaker!" Ann Lee-Jeffs, Manager, Product Stewardship / R&D, Johnson and Johnson
"I was introduced to Sarita at a very critical point in my life. My career and personal life were in transition and my job at the time did not align with my personal values. Working with Sarita helped me to identify what really mattered to me and to make some very tough choices. Sarita has an uncanny knack for reaching people at their deepest level and causing an internal shift that empowers them to be active participants and drivers in their own lives rather than bystanders. And she does it with a warm and caring spirit. I highly recommend her!" Michelle Leacock, Communication Consulting
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"In working with Sarita, I received a breath and depth of knowledge, wisdom and personal satisfaction beyond my expectations. Her command and mastery of the English language and her ability to effectively articulate my ideas and messages were both impressive and inspiring. I would recommend Sarita to anyone interested in both achieving and attracting a high level of performance with exceptional outcomes." Teresa Marinelli, Strategic Intuitive Strategist, The Progressive Institute of Learning/The Feng Shui Alliance
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"As we stand in front of the mirror of our own experiences, emotions and knowledge, it becomes difficult to penetrate the crystals of our personality. A life coach possesses the qualities to help you learn about yourself, others, and how you, a member of social complexity, can make things happen. Sarita’s strongest skill is to allow you to see clearly through that mirror, to help you see the wonderful colors that compose your personality, and how these colors’ energies drive you today and tomorrow. Sarita is the prism to our crystal that allows us to see the light to move forward to a brighter future. Thank You Sarita. You are gifted!" Mia Sierra, Product Manager, JHP Pharmaceuticals
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"Sarita is an inspiration – she is doing what she truly loves doing, and does it very well. She is the ultimate ‘roadblock (internal and external) remover’; or to be more accurate, she enables individuals to be their own roadblock removers and preventers.
She coached me through a difficult career transition, continues to coach me in my new role, and always adds value. She has shown remarkable ability at assessing my needs and state of mind, and working with me to meet both immediate and longer term goals.
Sarita does not “hand out the answers”; rather, she uses her skills, expertise and caring to help me find the answers that are right for me. She is excellent at giving concrete help for some not-so-concrete issues.
Sarita is a caring, knowledgeable, resourceful person with high integrity who wants the ‘best’ (whatever that happens to be) for her clients – and helps her clients attain it.
I wholeheartedly and unreservedly recommend Sarita for any type of business or personal coaching engagement that is looking to break through roadblocks, focus on opportunities and create your organizational or personal ‘best’ (whatever that happens to be)! " Dot Sloan, Senior Business Analyst, Triple i a MediMedia USA Company
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"Sarita is the ultimate strategic partner for any business. She has worked with me on my business and I truly value her as a trusted partner and friend. Sarita is incredibly resourceful and relentlessly results-oriented. She listens deeply, communicates clearly, asks tough questions when needed, always focuses on the best interest for her client, and delivers her coaching expertise with utmost integrity. I appreciate her honesty, intuition, compassion and great sense of humor. Most importantly, she helps me keep the big picture in mind, while always taking concrete action to turn my vision into reality." Hueina Su, MS, BSN, CEC, Certified Coach, Keynote Speak, Author, Founder & President, Beyond Horizon Coaching
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"I enjoyed working with Sarita. She was able to identify key areas that I needed to address within myself that I wouldn't have seen without her laser questions. After working with Sarita I've been much more connected to my inner purpose. An opening has taken place to allow my leadership abilities to fully surface. This has enhanced my work, home and spiritual life!" Thank you Sarita! Michelle O'Neill, CEC, Controller, Dillon Yarn Corporation
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“What I value most about Sarita as a coach is her ability to tell the truth in a compassionate way. I know that I can trust her to tell me what I most need to hear, even when it's difficult. I also know that I can count on her to be on my side as I work through my challenges. Sarita coached me through a significant career transition. She helped me come to a new life faster, and with more confidence than if I had done it on my own.” Liz Fuller, Director, Head of PMO Card Acceptance and Processing Network, American Express
“Sarita is the ultimate strategic partner and I strongly recommend her. We have had a long history of collaboration and together have created many positive business results. Sarita's character traits include those you cannot teach: passion, work ethic, integrity and a winning drive. Sarita also possesses deep industry-specific knowledge, in particular, related to her pharmaceutical-based savvy, insights and recommendations. The “can do” attitude…. Sarita has always proactively assumed leadership roles. She understands and is proficient in coaching as well as giving direction. Her personal success and the success she partners to create with her clients derive both from the traits mentioned above and from her core competencies: marketing, marketing communications, personal and product branding, professionalism, dependability, and strong self motivation. Sarita readily and easily transfers her core competencies and knowledge to each team member with whom she becomes associated, enhancing their performance and empowering them to accomplish ever more powerful results both as individuals and as members of a team. Sarita is, quite literally, driven to help her clients create successful outcomes. My overwhelming endorsement of Sarita, then, relates to my certainty that she will help you ensure and accelerate your achievement of your goals. In this way, your team, and the company in which you work all will be proud of the decision you make in working with her.” Bill Bonnell, Owner, Northstar
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"Sarita is a strategic thought partner with an excellent business mind. She listens well and really ‘gets’ my business challenges. Then, she helps me crystallize and remain focused on my goals. Also, she provides me with clear-thinking advice on concrete strategies and tactics to address both personnel and operational issues. Importantly, Sarita partners with me to refine these strategies and tactics and to align them with my personal style and values. For example, Sarita recognized with me the need for a more efficient approach to customer management at our firm. Once determined, Sarita was instrumental in envisioning and creating with me a structured customer service department with clear objectives and metrics that took our firm to the next level in this area. "Richard Campanella, Director, Tax and Accounting, DiGabriele, McNulty, Campanella Co, LLC
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“I have worked with Sarita during several phases of her career development up to the current time, where she is the principal of a coaching company. Sarita combines creativity with intellectual prowess in guiding her clients to a successful outcome. She encourages transforming insights to occur with professionalism and great sensitivity.” Karen M. Mazal, President, Executive Connections, Inc.
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“Sarita is a facilitator – She helps people find out what is important to them, and can change what looks like a roadblock into a pathway to career success. She is not afraid to ask tough questions, make you think, and get into the corners of discomfort…but she does it in a way that is kind, respectful, and always focused on positive outcomes.” Susan Katz, Senior Analyst, Ortho Biotech (unit of Johnson & Johnson)
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"Sarita is an experienced coach who helps move people to the next step in their goals and opens channels through her methodical processes. She is patient and is able to offer very relevant examples for every individual. Sarita worked with our group and was amazing. Everyone took something valuable away. She is an asset to any group." Yao-Hui Huang, CEO, Gigapixel Creative, Inc.
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“Sarita is approachable. Throughout our tenure at CommonHealth, whenever I needed to bounce an idea or seek out a neutral ear, she was there for me. Sarita is an excellent listener, smart, and industry wise. I value her business insight and career recommendations.” Tim Mueller, Business Intelligence/PMO Strategist, Draftfcb
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“I worked with Sarita at Bradley and found her to be one of the smartest and most creative people I have worked with in the Pharma industry. She is very results oriented and consistently meets timelines on projects. She has very good interpersonal skills and it was a pleasure to work with her and her team.” John Knoop, EVP and General Manager, Bradley Pharmaceuticals
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“Sarita has always been the consumate professional in all interactions I was involved with her on. As the head of all scientific operations at a pharmaceuticals company I was impressed with her tenacity to dig into scientific concepts so that her creative department could create messaging that was accurate and on target. She was always prompt for meetings and had done her homework. I would certainly like to work with her again in the future." Ralph Landau, Chief Scientific Officer, Bradley Pharmaceuticals, Inc.
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“Sarita, in her role as Account Group Supervisor at TRL, provided strong leadership and insightful perspective through the market preparation and launch of the innovative therapy Rilutek for Lou Gehrig’s Disease. We also worked together in her capacity as VP Client Services at Catalyst Communications, where she assisted me in creating a 10-year market landscape assessment. In these roles, Sarita demonstrated the ability and desire to not only provide good strategic and tactical insight, but to “roll up her sleeves” to go beyond her role and go the “extra mile” to help her clients to do whatever it takes to be successful. Importantly, in addition to her professional skills and competencies, Sarita is a caring person who works to bring out the best in everyone she meets…she asks the “hard” questions and works with her clients in an open, collaborative manner that helps the team get to the right place, at the right time, with the right perspective. She has been a great teammate and someone I would highly recommend in her role as an Executive coach.” Leo J. Adalbert, Alliance and Program Leadership - Business Development at AstraZeneca
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